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I would imagine Gordon Brown’s emotional range is a little more sophisticated than "Bigoted woman” – but that’s all we heard before the microphone signal disappeared.

So that tiny chunk of a private conversation, broadcast after an uncomfortable exchange with a pensioner, is now being described as the biggest political blunder of the election.

Some pundits are saying it was the last nail in Labours election campaign.

God forbid that David Cameron and Nick Clegg also bad mouth the great British public in private conversations during the election trail.

To compound the matter, the PM was then grilled on radio and forced to apologise, unaware he was being filmed looking hapless, tired and upset.

Come on Mr. Brown - don't say sorry unless you really have something to be sorry about.

We are so used to hearing politicians spouting promises that don't mean anything, that yesterdays glimpse into the private world of Gordon Brown was quite refreshing.

If only he had said it to her face – what would the headlines read?

The shameless media exploitation of this small gaffe is now reaching universal proportions – Next stop: A commemorative line up of T-shirts with Gillian Duffy’s face on.