Sustainable fashion brands worth investing in

By Katie Wright

Looking to reduce your reliance on fast fashion, but not sure where to start? In the past, sustainable brands were few and far between but now there are plenty to choose from, making it easy to embrace the ‘slow fashion’ movement instead.

What does that mean? It means choosing clothes that are built to last, not only in terms of construction but in terms of design. Pieces that are timeless instead of just trendy, that you’ll wear for years to come.

You may have to invest a little bit more initially, but it’s worth it when you consider the ‘cost per wear’ compared with the flimsy frocks and tops that often end up falling apart in no time.

Ready to start shopping more sustainably? Here are seven of the best sustainable fashion brands for women…

Omnes

Using fabrics that are responsibly sourced and manufactured, such as organic cotton and Forest Stewardship Council-certified viscose, London-based brand Omnes specialises in floaty floral dresses with a vintage vibe.

Peregrine

All Peregrine products are made in the family-run brand’s Manchester factory. Knitwear in classic cable and alpine designs is crafted with 100% British wool, while last-you-a-lifetime raincoats are made with waxed cotton.

Wawwa

Unisex streetwear label Wawwa is one for the tomboys. The brand started making organic cotton tees (that need 91% less water to produce) before branching out into other recycled fabrics for its staple sweatshirts, logo hoodies and edgy accessories.

Baukjen

Boasting carbon neutral credentials (and on track to becoming carbon positive), Baukjen is also a zero-waste company, meaning it doesn’t send anything to landfill. This season is all about pretty printed blouses, floaty dresses, sporty staples and relaxed-fit denim.

People Tree

Founded in 1991, and the first clothing company to be awarded the World Fair Trade Organisation product label, People Tree prides itself on being a pioneer in sustainable fashion.

For spring, take your pick from indigo denim essentials, pastel print sun dresses, and an adorable Moomin collaboration range.

Eileen

New for 2021, sustainable jewellery brand Eileen uses only recycled silver and Fairmined gold. The inaugural Confidence collection features affirmations such as ‘I am worthy’ and ‘I am capable’, with 5% of profits donated to Young Minds UK.

Essen The Label

Footwear brand Essen creates classic but modern leather designs, from supple ballet flats and Chelsea boots, to block heeled sandals and court shoes. With small production runs to reduce waste, shoes are handmade in Europe using traditional artisan techniques.