‘Let's make the world petter’

CAPSBOLD, a creative marketing agency headquartered in Cyprus, and Tribe HR agency have joined forces this Christmas to support Sirius Dog Sanctuary, urging people to show love and care for homeless animals. 

At the heart of the initiative is a touching story showcasing how shelter dogs bring joy, warmth, and companionship to their adoptive families.  

The campaign’s video emphasises real dogs rescued from the sanctuary, now thriving in loving homes, and carries a simple yet powerful message. ‘Share or like of the video — every action is important.’   

“In our campaign, we’ve tried to capture a simple truth: a dog can bring happiness to anyone — young couples, elderly people whose children have moved out, or even those still searching for their soulmate,” said Aleksandra Osina, Account Director at CAPSBOLD Agency.  

She continued saying that “A dog is a friend, a companion, and a source of unconditional love for life. And adopting a shelter dog? That’s a truly beautiful act that brings joy not only to the dog but to you as well.”   

Sirius Dog Sanctuarya, a voluntary organisation devoted to the welfare of the stray dogs of Cyprus, currently cares for dozens of dogs waiting for the miracle of a forever home.

Each dog has its own unique story, personality, and hope of being loved.

Despite the challenges, the sanctuary remains committed to saving lives regardless of age, length of stay, or cost of treatment, relying on the generosity of compassionate individuals to continue its vital work.   

Supporting this mission can be done in several ways. Sharing the video is one of the easiest, as every repost increases the total donation to the sanctuary.  

For those looking for a lifelong companion, adopting one of these dogs offers not only a chance to give them a loving home but also the opportunity to gain a loyal friend.  

Financial contributions also play a critical role, helping to ensure the shelter can continue its operations.  

Alternatively, dedicating time as a volunteer provides much-needed care and support for the animals.   

“Supporting animals in shelters is a priority for our company,” said Olga Makhrova, HR Director at Tribe HR Agency.  

She added “Unfortunately, the situation with stray animals remains dire, and these dogs need our help. Together with CAPSBOLD, we’re launching this campaign to not only raise awareness but to inspire the people of the island to act.”   

“These dogs bring joy to our lives — it’s time for us to return the favour,” Makhrova concluded. 

“I would like to thank Tribe and CAPSBOLD for their support, which gives us hope and reminds us that we’re not alone in this mission,” said Marianna Filippidou, Volunteer Committee Member, showing the importance of collective action.   

This Christmas, the campaign encourages everyone to make the season brighter for animals dreaming of a home.  

Through small actions, it is possible to give these dogs the chance they deserve to lead happier lives.