The Paphos regional tourism board (Etap) has announced that it is participating as a partner in the European Erasmus+ programme I-DEMO, aimed at strengthening the district’s position as a smart tourism destination.

Specifically, the board said that it is taking part in an educational meeting held in Breda, Netherlands, coordinated by Breda University, from March 30 to April 2, 2026.

According to the announcement, partners will be trained in a range of digital techniques and tools, while also having the opportunity to examine in practice how gamification is created and how it contributes to the overall tourism experience.

The project is being implemented with the participation of nine partners from seven European countries and has as its main objective the strengthening of digital transformation in tourism through the development of skills, digital readiness, and resilience.

At the same time, it contributes to the twin transition, both green and digital, enhancing the sustainability and competitiveness of European destinations.

The I-DEMO programme focuses on empowering tourism service providers and destination management organisations through the development of innovative approaches in digital tourism and the utilisation of gamification.

Through this methodology, the aim is to upgrade the tourism experience, enhance visitor interaction, and create a meaningful connection with the destination.

Gamification is described as a modern tool that allows visitors to co-create their experience, strengthening engagement and their emotional connection with the location.

It is based on fundamental psychological needs such as autonomy, a sense of competence, and social connection, creating experiences with increased value and authenticity.

The main pillars of the project include destination management, tourism experience management, tourism marketing, and tourism services management.