Paphos regional board of tourism (Etap) representatives, along with a group of Cypriot hoteliers from the district, visited various Baltic countries this week, in order to participate in regional workshops organised in collaboration with a specialised public relations firm.

These workshops, held in Vilnius, Lithuania, Riga, Latvia, and Tallinn, Estonia, on May 30, 31, and June 1, aim to inform commercial partners about Paphos as a tourist destination and promote the city’s recognition as the European Capital of Smart Tourism 2023.

In addition to over 150 travel agents, the workshops have attracted participants from various other sectors.

The board said that according to statistical data, these markets have experienced significant growth in recent years.

Moreover, airlines such as Ryanair and Air Baltic are increasing the frequency of their flights to Paphos.

Ryanair now operates three weekly flights from Kaunas and two from Riga, while Wizz Air offers two weekly flights from Vilnius, and Air Baltic provides two flights per week from Riga to Larnaca Airport.

“These efforts, involving participation in workshops, exhibitions, and other promotional activities are part of a broader initiative involving stakeholders, entrepreneurs, travel agents, journalists, and public relations agencies,” Etap said.

“This collective endeavour, supported by the Deputy Ministry of Tourism, aims to revitalise the tourism sector in Paphos and attract visitors throughout the year,” it added.