A YouTube ad for Greek speakers devised by Israel’s foreign ministry, praising a controversial aid distribution system in Gaza, has arguably backfired after its creators decided to use artificial intelligence for the Greek narration.

The ad, popping up on the video platform for viewers in Cyprus and in Greece, extols the virtues of the new aid distribution system under the direction of the Gaza Humanitarian Foundation (GHF) – although the GHF itself is not mentioned by name in the 50-second video.

The same content is available in English and French versions – evidently part of a media blitz by the Israeli government directed at foreign audiences.

But for the Greek-language version, the creators went with an AI narrator – generating at times garbled, unintelligible Greek. Even the subtitles get mangled where the AI fails.

The video is titled ‘This Is How You Deliver Aid Without Empowering Terror’.

It claims that “the model is already proving more effective at delivering aid and keeping it out of Hamas’s hands. For the first time assistance is being distributed at scale, while staying out of the hands of Hamas.”

And it signs off with the soundbite: “Aid to the people, not to Hamas.”

But the somewhat comedic effect of the poor Greek in the ad is offset by the dire humanitarian situation in the Gaza Strip, where the UN has warned of an impeding famine.

The UN and other organisations have lambasted the GHF for politicizing aid distribution, with well-established humanitarian groups saying the GHF is giving cover for Israel to pursue its aims to depopulate Gaza from Palestinians.

Established in February 2025 to distribute humanitarian aid during the ongoing Gaza humanitarian crisis, the GHF has the backing of the US administration and the Israeli government.
As of June 10, 2025, more than 130 Palestinians had been killed by Israeli forces while journeying to GHF sites or during “aid distribution”.

According to former UN official Craig Mokhiber, a specialist in international human rights law, the GHF was established to give cover to what is really a cynical ploy for the displacement of Gaza’s Palestinians.

Speaking recently on a podcast, Mokhiber stated unequivocally: “Because this is not an aid plan, it is a hodgepodge of Israeli and US intelligence agencies, sketchy finance firms, mercenaries private military contractors posing as humanitarians, but actually set up as part of the Israeli regime’s strategy of occupation and the final phase of its genocide in Gaza.”

The former UN official went on to say: “First, they needed a fig leaf to tamp down Western public pressure on the Israeli regime as a kind of a smokescreen for genocide, because the whole world was watching as Israel starved two million people intentionally. They were getting a little heat for that, so they said ‘Okay so we’ll pretend that we’re delivering aid’.”

Secondly, according to Mokhiber, “they set it up as a vehicle to get the UN out of the way of the genocide plan…because the UN, Unrwa in particular, is the main lifeline of the people in Gaza. And Unrwa’s presence makes the completion of the genocide difficult, if not impossible.”

Under the GHF model, four aid distribution points have been set up – one near the Netzarim corridor in the centre of Gaza, and three others near Rafah in the south.
Mokhiber and other observers have called this a deliberate corralling of the desperate people of Gaza into specific areas of the besieged enclave.