With the message “Your Berry Awakening”, Coffee Berry stores, as part of the Corporate Social Responsibility programme of the Zorbas Group, are celebrating International Coffee Day, observed on October 1st.

On this occasion, Coffee Berry is running a special and symbolic initiative aimed at raising consumer awareness of environmental protection. From September 24, 2025 to October 8, 2025 in all Coffee Berry stores, customers can enjoy a €0.50 discount on their coffee when they choose to have their favourite beverage served in a reusable cup.

Coffee Berry represents the best moments of the day — accompanying us from the first morning cup to that later welcome afternoon pause. At such times, coffee becomes a small pleasure and a source of energy that we seek throughout the day, and which can be found in an enjoyable beverage. Each of these pleasurable moments can also become an act of support for efforts towards more sustainable consumption and environmental protection.

This initiative forms part of the Group’s broader environmental policy, which aims to reduce its environmental footprint, promote green and circular economy practices and foster environmental awareness.

The offer applies to the purchase of coffee in any reusable cup. In addition, customers can purchase reusable cups from the wide range available at Coffee Berry stores and Zorbas Bakeries.