Cypriot telecoms provider Cyta retained its lead in the mobile telephony market during the first half of 2025, according to figures from the Office of the Commissioner for Electronic Communications and Postal Services Regulation (OCECPR). 

Cyta held a 51 per cent share of total mobile connections at the end of June, marginally down from 51.1 per cent in December 2024 but higher than 49.9 per cent a year earlier.  

Rival operator Epic followed with 27.3 per cent, easing from 27.7 per cent at the end of last year, while Primetel rose to 11.2 per cent and Cablenet edged up to 10.6 per cent. 

Among contract subscribers, Cyta remained firmly ahead with 52.5 per cent, almost unchanged from December’s level.  

Epic accounted for 28 per cent, Cablenet increased to 11 per cent, and Primetel held steady at 8.5 per cent. In the segment offering unlimited data, voice and SMS, Cyta led with 42.9 per cent, followed by Epic at 32.9 per cent, Cablenet at 13.8 per cent, and Primetel at 10.4 per cent. 

Prepaid users showed a similar pattern. Cyta captured 46.9 per cent of the market, while Epic held 25.3 per cent, Primetel 18.3 per cent, and Cablenet 9.5 per cent. 

At the same time, overall mobile usage continued to grow. The number of mobile users increased by 39,000 in the first half of 2025 compared with the previous six months, bringing total penetration to 160.4 per cent of the population.  

Around 61 per cent of contract subscribers now have unlimited data, voice and SMS plans, up 1.6 points from the end of 2024. 

Data consumption also accelerated. The total volume of mobile broadband traffic rose by 7.5 per cent in the first half of the year, reaching 76,023 terabytes in the first quarter alone, the highest level on record.

According to the regulator, this reflects the steady increase in unlimited data plans, a trend expected to continue as competition intensifies.