Swarovski unveils its second creative collaboration with pop icon and Global Brand Ambassador Ariana Grande.

Co-created by Ariana Grande and Swarovski Global Creative Director Giovanna Engelbert, the new Ariana Grande x Swarovski Capsule collection is an ode to nature and its inspiration for self-expression.

Set in the fantasy world of Ariana’s Garden, the new global brand campaign evokes the feeling of pure poetic wonder. Ariana radiates star power and confidence in the bold and joyful visuals, captured by longtime collaborators Mert and Marcus.

The 29-piece collection is infused with Ariana’s ethereal spirit and her distinctive personal style, brought to life by Swarovski’s signature savoir-faire.

Literal and abstract interpretations of dragonflies and flowers unite in a glittering celebration of nature’s magic. Rainbow-hued stones and delicate crystal pearls embellish jewellery in an array of cuts and mixed-metal settings, while crystal butterflies adorn brooches, hair accessories, and figurines.

“This capsule is a world Ariana and I created together,” said Giovanna Engelbert. “After last year’s collection, which was more timeless and classic, this one moves fully into her dreamy, magical universe. The fantasy‑garden imagery and the inspiration of the Aurora Borealis, with its shifting light and iridescent colors, are translated into the jewelry through crystal play, delicate pearls, and refined craftsmanship. It’s about emotion, transformation and magic, grounded in Swarovski’s savoir‑faire — and it’s always such a joy to work with her.”

Ariana Grande, for her part, also hailed the partnership. “I’m so thankful to Giovanna and Swarovski, for this beautiful collaboration,” she shared. “This capsule is inspired by nature and the magic that exists everywhere around us on this extraordinary planet! We wanted to design a collection that brings a bit more color, wonder and playfulness into our everyday lives, as well as reminds us to appreciate the beauty that constantly surrounds us. I’m so excited for you all to enjoy it!”

The second much-anticipated collaboration is available from March 17th at all Swarovski stores.

Information: Swarovski Boutiques – Tel: 22897361

www.veryexclusiveaccessories.com

About Swarovski, Masters of Light since 1895

Swarovski creates beautiful products of impeccable quality and craftsmanship, celebrating joyful extravagance and self-expression.   Founded in 1895 in Austria by Daniel Swarovski, Swarovski creates the world’s finest crystals, Swarovski Created Diamonds, Swarovski Crystal Pearls and Swarovski Zirconia, jewelry, and accessories, as well as home décor and crystals for the automotive industry.

Swarovski Crystal Business operates in more than 140 countries worldwide, with 2,200 boutiques complemented by a network of selected multibrand partners and employs approximately 18,300 people globally. Together with its sister companies, Swarovski Optik and Tyrolit, it forms the Swarovski Group. Rooted in the company’s heritage, Swarovski strives to make a positive impact on people, society, and the planet. Today, sustainability measures are implemented throughout the value chain, with a focus on circular innovation, championing diversity and inclusion and encouraging self-expression. This includes the philanthropic work of the Swarovski Foundation, which supports charitable organisations bringing positive environmental and social impact.