Paphos stepped up efforts to strengthen air connectivity and tap new tourism markets this week, hosting 40 tour agencies from Armenia to mark the launch of new flights to the district.

According to an announcement by the Paphos Regional Tourism Board (Etap), the visit formed part of the organisation’s broader strategy to boost the district’s profile abroad and expand its reach in emerging markets.

As part of the programme, Etap took part in a special workshop bringing together the Armenian tour agencies and around 15 hotels in the district.

The event offered an opportunity for direct meetings, presentations of the region’s tourism product and discussions aimed at building new partnerships.

The visiting operators were also given a closer look at the destination itself, touring key points of interest, hotel facilities and a range of experiences available in Paphos.

According to the announcement, participants responded positively to the visit, expressing enthusiasm for both the level of hospitality and the quality and variety of the district’s tourism offering.

The initiative is expected to support efforts to strengthen Paphos’ presence in the Armenian market and help increase arrivals from the country.

Etap Paphos thanked travel organiser Adventure Tours, Cypriot partner Attica Holidays, the Armenian tour operators and local hoteliers for their contribution to the initiative.

It added that it would continue its efforts to promote Paphos as a modern, quality, year-round destination.