Paphos is pursuing a modern tourism model that is “multidisciplinary, digital, sustainable, internationally interconnected and deeply rooted in local communities”, with the aim of extending activity to 11 or 12 months a year and easing seasonality, Paphos regional tourism board (Etap) president Michalis Mitas said on Thursday.

Speaking to Cyprus News Agency (CNA), Mitas said the district wants by 2030 to climb higher on the international tourism map and position itself as one of the eastern Mediterranean’s leading “smart”, green and cultural destinations.

That ambition, he added, builds on a strategy followed over the past 15 years to turn Paphos into a higher-quality destination offering a broader range of experiences, while at the same time protecting the environment and the area’s cultural heritage.

Among the main priorities for the coming years, as Mitas mentioned, are higher spending per visitor, stronger traffic to the countryside and local communities, and a gradual effort to curb urban sprawl.

At the same time, particular emphasis is being placed on expanding air connectivity through new markets and more year-round flights, while also reinforcing Paphos’ international profile for sustainability, service quality and the overall visitor experience.

“A decisive role in the implementation of the vision will be played by important infrastructure projects that are in the planning stage or are being promoted for implementation,” Mitas said.

These include the upgrade of Paphos airport, the promotion of the city’s marina, road improvements linking the airport with the coastal area, the development of Akamas Park and breakwater projects to protect the Paphos-Yeroskipou seafront.

Meanwhile, plans also include sports infrastructure such as the Yeroskipou sports centre and swimming pool, which, according to Mitas, are expected to support sports tourism and help lengthen the season.