Coca-Cola Co on Wednesday forecast a return to organic revenue growth this year after a torrid 2020, betting vaccine rollouts across the world will encourage consumers to return to cinemas and sporting events that drive a chunk of its sales.
The company depends on non-retail channels for over a third of its sales, but the health crisis limited restaurant operations, forced cancellation of events and kept consumers largely indoors, causing a 9 per cent drop in organic sales last year.
‘It is still early days in the vaccination process, and we’d expect to see further improvements in our business as vaccinations become more widely available over the coming months,’ Chief Executive Officer James Quincey told analysts.
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