Armenia was formally named “Destination of the Year 2026” during an award ceremony in Nicosia, with officials highlighting its cultural heritage and growing appeal among Cypriot travellers.

The event, held at the Pharos Arts Foundation on Ermou Street, was organised in cooperation with the Cyprus Travel Writers and Journalists Society and brought together diplomats, tourism professionals, media representatives and industry stakeholders.

Announcing the award, society president Phivos Nicolaides said “we proudly name Armenia as the travel destination of the year”, citing its “rich cultural heritage and beautiful landscape that leaves a lasting impression on any traveller”.

He described the country as “the first Christian nation, with thousands of years of civilisation”, and pointed to its “exceptional food and deeply rooted traditions”.

Armenia’s ambassador to Cyprus, Inna Torgomyan, accepted the distinction, describing it as “a joy and a privilege” and an opportunity to further promote the country internationally.

She said that while there is “a large Armenian diaspora in Cyprus”, Armenia itself “remains somewhat under the radar as a holiday destination”, adding that the initiative aims to raise its profile.

Torgomyan also pointed to improving accessibility, noting that “direct flights between Larnaca and Yerevan at very affordable rates” are now available.

“We hope to promote Armenia more actively to Cypriot travellers,” she said, highlighting its “vibrant cities, rich history and a unique cultural heritage”.

She added that “relations between Armenia and Cyprus are exceptional”, linking increased tourism interest to broader cultural and historical ties.

“There is a clear and increasing interest from Cyprus to visit Armenia,” she said.

The event included presentations showcasing Armenia’s historical landmarks, tourism offerings and travel experiences through visual material, alongside remarks emphasising the importance of strengthening bilateral cooperation in tourism.

A cultural programme featured a musical performance by Cypriot Armenian artist Hovig, followed by a reception where guests sampled traditional Armenian cuisine, wines and spirits.

A presentation by Maze Trade introduced a selection of Armenian beverages available in Cyprus.

Organisers said the award forms part of ongoing efforts to promote destinations of cultural significance while encouraging informed travel.

The selection of Armenia was presented as recognition of both its heritage and its increasing visibility within the regional tourism market.